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The cosmetic industry is one of the most lucrative, they profit from; nail polish, hair products, skincare, body products, makeup, and perfumes. The industry as a whole averages over $500 billion according to Forbes, and $5.7 billion of those dollars are spent by black women. Market research suggests that black women twice as much on cosmetics than other demographics. The cosmetics marketed towards black women often contain toxic ingredients, meaning black women use toxic products at a high rate.
Luckily there are many black women actively working to combat this. Black women have begun creating their cosmetic brands, not only are they creating products for black women. They’re doing it with healthy ingredients and sustainable practices.
Most cosmetic products contain a chemical linked to, breast cancer, hormone disruption, birth defects, and other chronic illnesses. The personal care industry is self-regulated, allowing harmful chemicals to enter our bodies. These chemicals can be toxic in small doses, which can also pass on to your baby.
For products that don’t bleach your skin, damage your hair, or cause any health issues. Follow along with this guide for healthy cosmetics created for and by black women.
Black Girl Sunscreen
A crucial step in a skincare routine is sunscreen. The sun is one of the leading causes of skin cancer, aging, hyperpigmentation, and fine lines. If you want to avoid that, a sunscreen of SPF 30 is recommended by doctors. Unlike most sunscreen BGS sinks into the skin without leaving a white cast behind, the brand also allows users to choose between a matte and glow option.
Briogeo
Natural hair products targeted toward black women are known for chemicals such as harsh sulfates, silicone, parabens, phthalates, artificial dyes, and DEA. Briogeo is a conscious hair brand with a block list of chemicals. They offer clean shampoos and conditioners for all textures of hair. The brand first started when the owner, Nancy Twine began making hair treatments with her mother.
The Lip Bar
For black people finding the right shade can be challenging, the makeup industry caters to one universal black skintone. The industry doesn’t account for the many shades and hues of black people. Even the staples of makeup are hard to come by. Black women, especially those of a darker tone, find it difficult to search for makeup to match their skin. While their white counterparts have perfect shade matches, nude lipsticks, and no worries when going for a natural look. If you struggle to find a product that matches you. The Lip Bar has you covered, giving you natural ingredients to provide shade for everyone. The lip bar pairs the lightest and deepest tones with lipstick, eyeshadow, and concealer.
KNC
KNC began when creator Kristen Noel Crawley saw a wall of lip masks in Don Quijote. From then on, her idea of perfectly moisturized, kissable lips stuck with her. Slowly transforming over time into the need to include all-natural products making the brand the first all-natural face mask. KNC began with collagen lips masks and has moved into natural eye masks and lip exfoliants.
Brown and Coconut
A sister duo, Zeena and Latisha, began their brand by treating their acne. They searched for products that could accommodate them and found nothing, so they decided to develop their line. Brown and Coconut are a vegan skincare brand made with plants, botanical extracts, and clays.
Hyper
Hyper is another black-owned brand focused on fixing the beauty industry’s disappointments. Their current fix is hyperpigmentation products, such as a vitamin C serum, mandelic acid cleanser, and an AHA mask. These products all promote the clearing of dark spots on the face, while most products made by white companies bleach the skin. Hyper’s formula works to treat black skin concerns without harsh chemicals.
Oui The People
Oui The People focus on the language used in the beauty industry and how that can affect the consumer’s view of themselves. Oui The People believes brands dictate culture instead of creating a perfect you, working to help you love the body you inhabit. They offer a luxury shaving experience, crafted razors, luxurious shave oils, hydrating serums, and moisturizing balms.
BLK +GRN
The health cosmetic industry is an ever-growing field. With luxury and personal care being so high in demand, the growth will not see any slow periods. Even more so for black women, seeing how they spend more than any other demographic on cosmetics. The best place to use those stats is a marketplace filled with healthy black-owned cosmetics. BLK+GRN is an all-natural marketplace dedicated to ridding black women of toxic products. They work as a marketplace selling natural products to black women, their catalog includes bath, skincare, beauty, hair, home, and menstrual care products. If you’re ever looking to find a new replacement brand or just looking for info they’ve got you covered.
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