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During the prestigious Paris Fashion Week 2024, Casablanca — Paris fashion house Casablanca, emerged as a standout showcase, generating a whirlwind of excitement, controversy, and industry-wide discussions.
The Casablanca show was a star-studded affair, with renowned celebrities gracing the front rows and making their mark on the event. Two individuals, in particular, captured the attention of the fashion world: Ayra Starr and Cindy Kimberly.
1. Ayra Starr’s Viral Moment in the Casablanca Show
Nigerian singer Ayra Starr had already made waves in the fashion world earlier this year when she was spotted wearing a stunning Casablanca ensemble that went viral on social media. Her appearance at the Paris Fashion Week 2024 Casablanca showcase only amplified the excitement, as fans eagerly anticipated her next fashion moment.
“Ayra Starr’s presence at the Casablanca show was electric. Her effortless style and commanding presence on the front row only added to the already palpable energy of the event.” — Fashion Critic, Vogue
2. Cindy Kimberly’s All-Red Casablanca Gown and Her Impact on the Show
Another notable guest was Cindy Kimberly, the Spanish model and social media influencer. Kimberly’s arrival in a striking all-red Casablanca gown immediately captured the attention of fashion enthusiasts and paparazzi alike. Her striking appearance and the way she carried the ensemble added an undeniable glamour to the Casablanca showcase.
3. The Controversial Show Theme: The Mexican-American “Lowrider”
The Casablanca collection showcase at Paris Fashion Week 2024 was not without its share of controversy. The creative direction of the brand, led by house designer Charaf Tajer, took an unexpected turn, drawing inspiration from the Mexican-American “Lowrider” culture.
CC: Getty Images Lucky Blue Smith for Casablanca SS25
The collection featured bold, vibrant colors, intricate embroidery, and a distinct retro aesthetic that evoked the essence of the Lowrider subculture. Tailor-made suits, oversized silhouettes, and a mix of formal and casual elements were all hallmarks of the Casablanca showcase.
Debates and Confusion Surrounding the Creative Direction:
The decision to incorporate the Lowrider aesthetic into the Casablanca collection sparked debates within the fashion industry. Many questioned whether the brand was appropriating the cultural elements of the Lowrider community or genuinely celebrating and honoring the unique style and heritage. Concerns were raised about the potential for cultural insensitivity and the need for a deeper understanding of the Lowrider subculture.
Looks 3, 6, 11, and 17 of Casablanca SS25 at Paris Fashion Week via HypeBae.com
The Casablanca collection showcase at Paris Fashion Week 2024 was a multifaceted event that captured the attention of the fashion world. From the star-studded celebrity presence to the controversial creative direction, the showcase left a lasting impression and sparked a range of discussions within the industry.
The Casablanca showcase at Paris Fashion Week 2024 left many wondering about the brand’s long-term direction and its ability to navigate the ever-evolving fashion landscape. As the industry continues to evolve, the success of Casablanca’s bold creative choices will be closely watched, with the potential to shape the brand’s trajectory and its influence within the fashion world.
Watch the full Paris Fashion Week 2024 Casablanca Streetwear Showcase here.
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